Powerade / Just a Kid
How do you convince kids that they can do what the world tells them they can't? Show them evidence. The stories we told were proof that starting at the bottom doesn’t mean you can’t end up on top.
“The Corner” 00
Role: Creative Director
Partner: Max Stinson
AD/CW: Cam Soane + Wayne Kasserman + Scott Kaplan
Power Through Films
This campaign used real life athletes to deliver a simple message – Doubt the doubters.
“Do the Math” 00
“Hard Work” 00
“Small” 00
Role: Creative Director
Partner: Max Stinson
AD/CW: Derrick Ho + Adam Tetreault
Just A Kid Films
Athletes need inspiration if they’re going to power through.