Powerade / Some Kinda Power
To launch “That’s Some Kinda Power” we created Earl, the boastful owner of a Spanish Harlem bodega. One part raconteur, most parts bullshit artist, Earl wonders what might have been if he woulda had Powerade back in the day.
“Ankles” 00
Role: Creative Director
Partner: Max Stinson
AD/CW: Derrick Ho + James Moslander + Damian Fitzgerald
Powerade / Sympathy Cards
Power requires responsibility. So we offered athletes a chance to do the right thing with these personalized sympathy cards.
