Old Spice / Vault
What an incredible honor it is to be asked to run the run Old Spice account. I got to do it for several years. First with partner Max Stinson. Then solo. Then with partner Sara Phillips. Here’s a smattering of stuff we made.
Old Spice / Sweat Defense
Whether it’s a home game, away game, or video game, Derrick Henry doesn’t play games. Old Spice’s latest franchise player proves that the best sweat defense is a good sweat offense.
“Unstoppable ” 00
Role: Creative Director
Partner: Sara Phillips
AD/CW: Max Stinson + Derrick Ho
Old Spice / Smellable NFT
“Why look at art when you can smell it?” said no one ever. But that didn’t stop us from commissioning the world's first smellable NFT. 25k people helped us create it live on Twitch with a host of famous streamers. And the only way to smell it was by wearing this giant nose helmet sniffer thing.
Role: Creative Director
Partner: Sara Phillips
AD/CW: Serena Board + Jason Scott
Smell Like Your Own Man, Man
10 years after introducing Isaiah Mustafa as the Old Spice guy, we brought him back. And gave him a son. And a complicated father-son relationship.
“Time Out ” 00
“Office Visit” 00
Role: Creative Director
Partner: Max Stinson + Matt Sorrell + Ashley Davis-Marshall
AD/CW: Kamey Murphy + Nicole Blauw
Old Spice / Jazzpits
My parents can’t believe I get paid to come up with such dumb stuff. This post really had them shaking their heads.
Role: Creative Director
Partner: Max Stinson
AD/CW: Lloyd Winter + Jason Scott
Old Spice / Pitfluencer
We created the world’s first Pitfluencer. His name is Armando. Get it? Arm... oh you caught that, okay cool. Just wanted to make sure.
Role: Creative Director
AD/CW: Cam Soane + Rebecca Russell + Farin Nikdel
Old Spice / Smell Ready
Inspired by the best slash worst decade in cinema, we created an 80’s action film starring muscles, sweat and Dolph Lundgren. We used deepfake magic to teleport Dolph and his flattop to present day. Dolph gets an ending fit for an action hero. Everyone else gets a face full of sweat.
“Hang On” 00
Role: Creative Director
Partner: Sara Phillips
AD/CW: Andrew Chhour + Karen Zack
Old Spice / Wavy Curly
To answer a question left on our Instagram, no we did not “just drop a bunch of acid and go take a long walk.”
“Wavy Curly” 00
Role: Creative Director
Partner: Sara Phillips
AD/CW: Sam Perry + Sai He
Old Spice / Hats are Dumb
When you’re selling hair care products, hats are the enemy.
“Merman” 00
“Captain Eagle” 00
