Old Spice / Barbershop
We could have hired a barbershop quartet to announce the grand opening of the Old Spice Barbershop. But that wouldn’t have been stupid enough. Instead we built an animatronic barbershop sextet to sing an existential ode to hair. One that asks deep questions, like “Does my hair scream when I cut it?”
“Barbershop Sextet” 00
Old Spice / It’s In Hair Somewhere
We made Jay Versace the barbershop’s first customer. The pandemic saw everyone growing out their hair. Jay was no different. So we teamed with him to create a scavenger hunt inside his epic high top fade. The morning of the opening, we gave followers 4 hours to comb though the 300+ carousels before we cut Jay’s hair and all the prizes disappeared. Lucky combers found everything from hair-themed prizes to Super Bowl tickets.
